Truly Radley Deeply Campaign Launch Autumn Winter 2007

London – 5th September 2007

Following the success of its debut advertising campaign last spring, Radley, the UK's leading handbag brand, has launched its second Truly Radley Deeply campaign for autumn winter 2007.

Created by DDB London, the campaign launched this week in a series of premium monthly and weekly glossy consumer titles, and national weekend broadsheet supplements. The campaign will use three print advertisements, all double page spreads.

Continuing to extend Truly Radley Deeply beyond print and into an integrated marketing campaign, including point of sale in store, the title also forms the address of Radley’s website
www.trulyradleydeeply.com, launched last season. 

Additionally, with a focus on driving traffic to the site, the campaign will run for the first time online, on
www.handbag.com and www.timesonline.co.uk

Conveying the creativity, colour and design uniqueness that are central to the brand, the individual executions all portray the direct inspiration behind each of the handbag designs, including Radley’s new London Collection.
   
Evolving the campaign this season, gently ascending copy accompanying each image adds movement to the executions, and references the qualities of the brand and its characteristics.

Nick Vance, Marketing Director for Radley + Co., said: “Following the success of our debut campaign this summer, we are delighted to be launching our second Truly Radley Deeply campaign this autumn. We have another distinctive campaign that continues to differentiate the brand in the marketplace. As well as maintaining our investment into print advertising we will be running the campaign online to support the launch of our transactional website.”

Since its launch in 1998, Radley has grown to be the hero brand within the Radley + Co. stable. Characterised by the uniquely identifiable Scottie dog logo, Radley is stocked in its flagship store on London’s Kings Road (opened November 2005), and in over 500 retailers nationwide, including the country’s leading department stores.