Press Centre

Radley Shop-in-Shop Opening at Browns of York

Launch - 20th April 2007

Radley, the UK's biggest selling handbag brand has developed a unique shop-in-shop concept for retailers, which has debuted in Browns of York this month.

The shop-in-shop system is designed to raise the brand’s presence within key locations and give the consumer an easy and enjoyable shopping experience.

Derived from the brand’s flagship store identity, the shop-in-shop system is comprised of an illuminated wall shelving system and modular free standing units.

Strong branding has been incorporated into the wall system which along with the brand’s signature angled display cube system, ensures the brand is visible throughout the accessories department. High gloss black and white surfaces and down lighting within the shelving system ensure the brand’s products are presented at their best.

The 'cuboid' free-standing units allow complete flexibility to present all categories of product as well as ensuring that the layout of the shop-in-shop maximises flow around the department.

The brand’s current advertising campaign, Truly Radley Deeply, is highlighted in the concept through point of sale on both the wall and free standing units.

Since its launch in 1998, Radley has grown to be the hero brand within the Radley + Co. stable, characterised by the uniquely identifiable Scottie dog logo.

Browns of York, Davygate, York, YO1 8QT